#Get localizer leads tool series
Just look at Sacred Games, their hit series in India. But instead of relying on the universal appeal of American creations, Netflix creates localized content. We all know that Netflix has become a bit of a content giant in the last few years, producing their own original movies and series. They've developed both the technology and processes they need to not only translate their own apps and interfaces, but also subtitles and voice dubbing of content.īut what's more impressive is their efforts on the content creation front. In fact, Netflix has become pretty well known for their localization efforts on both the developer and translation end.
#Get localizer leads tool movie
Netflix's experience is all about providing users with the content they want, and this theme carries throughout their platform from movie recommendations on the homepage down to translated subtitles. Netflix: Creating content tailored for different regions But to really feel authentic, AirBnB has also translated the user-generated content on their site including listing information and user reviews.Īnd the experience doesn't just end after you book your trip or when you arrive at your destination, because AirBnB provides localized guides for different regions, highlighting things to do and places to see - almost like a personal tour guide.ĪirBnB is leveraging localization to add in that extra level of personalization and authenticity to their experience. Right off the bat, their website and app are available in 62 different languages. Travelers opt to stay in an AirBnB to capture that feeling of relaxing at home in a familiar place with the excitement of travel.ĪirBnB manages to capture that authenticity throughout the experience, beyond just the concept itself.
AirBnB: Creating authentic and personalized experiencesĪirBnB has managed to spread their presence across 220 countries and disrupt the massive hospitality industry by providing a personal touch to every interaction. The WWF is able to provide a more compelling experience with content that always feels fresh and relevant by highlighting the information that matters most to readers. version of their site provides users with a study on the declining monarch butterfly population but visiting the Spanish page has a direct feature on Earth Hour. As of writing this post, visiting the U.S. In order to engage viewers around the world, the WWF has put a lot of effort into not just translating their content, but also serving the right content to the right users. With their website and online media serving as their main touchpoint with the general public, the WWF relies on their digital footprint to spread awareness by providing direct to recent studies, reports, news, dialogues and campaigns related to conservation. They offer both a great example of how we can power activism through information and knowledge, as well as how localization can benefit these awareness campaigns. The World Wide Fund for Nature (WWF) has been working in the field of conservation since 1960 to protect endangered species and habitats. 1.The WWF: Driving awareness about Local campaigns Here are some interesting examples of how brands across multiple verticals have localized their experience to resonate with a new audience.
And depending on the industry, product offering, or service that your business offers, you'll need to find the right way to localize your unique experience. When adapting content to a new language and region, brands have the opportunity to explore and play around with new strategies and techniques. Yet no matter the path taken the end result will be the same: an amazing experience that compels users to keep coming back. Five Brands That Do Localization RightĪs a whole, localization is a fairly broad concept. Translating compelling brand experiences to resonate with a new audience that speaks a new language. We could be ordering from a retailer based on the other side of the globe, or playing a video game that was completely written in another language.Īt the end of the day, the amazing experience is what keeps us coming back. Sure, there might be similar products or services out there, but each individual solution has its own unique experience.įrom shopping online, to streaming your favorite movie, or even apps we rely on to collaborate at work everyday, we're surrounded by great brand experiences constantly.īut we often don't think about how that experience relates to our unique culture, things just that feel familiar.
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